CH.FILM

Image Problem Switzerland 2012 – 92min.

Short description

Image Problem

Genre
Documentary

Andreas Pfiffner and Simon Baumann go out into the Swiss population to gather ideas on how to combat the bad reputation that Switzerland has abroad. In point of fact: the rise in xenophobia, the accumulation of capital hidden from the tax authorities of foreign countries and the indecent exploitation of raw goods. One takes along his camera, the other his boom mike. Unfortunately, all they collect are clichés: praised are things like lakes, mountains, Alphorns, hard-working citizens, cleanliness, tranquility and the respect for established order. But the old demons soon resurface. «A positive image? All I see everywhere is filth,» replies a woman all wound up over foreign immigrants...

Release date

German Switzerland: 20. September 2012

Romandie: 23. January 2013

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