Image Problem Switzerland 2012 – 92min.
Short description
Andreas Pfiffner and Simon Baumann go out into the Swiss population to gather ideas on how to combat the bad reputation that Switzerland has abroad. In point of fact: the rise in xenophobia, the accumulation of capital hidden from the tax authorities of foreign countries and the indecent exploitation of raw goods. One takes along his camera, the other his boom mike. Unfortunately, all they collect are clichés: praised are things like lakes, mountains, Alphorns, hard-working citizens, cleanliness, tranquility and the respect for established order. But the old demons soon resurface. «A positive image? All I see everywhere is filth,» replies a woman all wound up over foreign immigrants...
Release date
German Switzerland: 20. September 2012
Romandie: 23. January 2013
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Writer: Andreas Pfiffner, Simon Baumann
Cinematographer: Andreas Pfiffner
Editor: Katharina Bhend, Mischa Hedinger
Sound: Simon Baumann
Distributor: Frenetic Films
Production: ton und bild GmbH
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