The founder of the newspaper Fakir, François Ruffin is obsessed with Bernard Arnault, the man at the head of LVMH, which owns luxury brands such as Dior, and who became wealthy by relocating many factories. Among the many collateral victims of these decisions: Jocelyne and Serge Klur. Unemployed since the Kenzo suit factory near Valenciennes closed and was relocated to Poland, where wages are much lower, the couple is now deeply in debt and in danger of losing their house. Ruffin decides to mount an operation to rescue them and force the LVMH group to send a representative to negotiate with the Klurs to avoid a scandal. This person does not suspect that everything is being filmed and recorded, thus revealing the unsavory methods of the conglomerate.

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