Movie distributed via cell phone

Starring Jude Law, «Rage» is the first movie in history to be distributed via cell phone.

Sally Potter's new movie, «Rage», offers two new marketing tactics: Jude Law in drag and a wide release not in theaters, but for free on cells phones around the world!

Every day for almost a week now, 7 monologues from «Rage» have been released for download to iPhones in the UK in the form of a free application on the Internet and mobile TV platform Babelgum.

Presented at the last Berlin Film Festival, «Rage» has since only had 2 public screenings: in New York on September 21, and on the 24th in London, with the simultaneous release of the DVD.

Both screenings were followed by a Q&A also broadcast only on the Web and the mobile network where fans from around the world were able to ask the actors and the director questions by SMS and Skype messages.

«Rage» is not due to be released or promoted in Switzerland. Click on the link to view a clip of Jude Law as a Russian supermodel.