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Steve McQueen against Lewis Hamilton

Constantin Xenakis
News: Constantin Xenakis

Excellent spot by watch company Tag Heuer features F1 driver Lewis Hamilton challenging legendary actor Steve McQueen to a race.

Steve McQueen against Lewis Hamilton

This isn't the first time a company has used clips of Steve McQueen, a big racing fan while he was alive, in one of its ads to sell its products. Prior to the Swiss watchmaker, the Ford car company used scenes from the classic «Bullitt» for its marketing campaign.

Click on the link to see Steve McQueen costar with Lewis Hamilton.

8. April 2009

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