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Dino Fabrizzi is the top salesman at a Maserati dealership in Nice. At 42, he arrives at a turning point in his life: he is offered the manager's position and his girlfriend of one year, Hélène, is set on marrying him. For Dino, life is beautiful, except that it's built on a lie: his name is actually Mourad Ben Saoud and no one, not his boss, his girlfriend or his parents, know he is living a double life. And now Ramadan starts in ten days and Mourad has promised his sick father to practice it in his place. Not an easy thing for Dino the Italian.