New Moon destroys the competition

Released this week around the world, «Twilight 2» continues to establish new records as it destroys the competition.

During its first weekend in the United States, «Twilight 2 – New Moon» took in close to $140 million, which marks the 3rd best premiere in movie history, after «The Dark Knight» and «Spider-Man 3», and before «Pirates of the Caribbean: Dead Man's Chest».

The box office number shrunk significantly from Friday to Saturday, however, which indicates the word-of-mouth buzz is in agreement with that of professional reviewers not so good.

Various indicators do show that the sequel to «Twilight» was without a doubt one of the most anticipated movies of the last few years. The American advance ticket sites Fandango and Movietickets.com report that «New Moon» also broke records in ticket sales, with numbers beating those of «Batman», «Star Wars», «Harry Potter» and «The Lord of the Rings»: on Friday, 10 tickets were sold every second!

Statistics from our site, Cineman, also show that Swiss users were eager to see «Twilight: New Moon»: our review generated 1 1/2 times as much traffic as «This Is It», even though that movie came out 3 weeks ago!

Add that to the fact that 5.8 million hits were registered 24 hours after the «New Moon» trailer was uploaded last June. See the link for details.

One last thing: the long lines in front of movie theaters around the world were mostly made up of females of all ages. Will «New Moon» convince Hollywood to take this segment of the population more seriously?